Ranaz is a company specialized in manufacturing and marketing protein and dietary supplements. Its operations include designing, developing, manufacturing and marketing nutritional, protein and dietary supplements. All of the Company’s products have certain common features, such as: (i) flavours, tastes and formats tailored to market needs; (ii) quick and easy preparation; (iii) scientific design; and (iv) rigorous manufacturing standards. The Company markets its products under its own corporate brands and concepts, and private labels. To date, the Company has based its products on two main business concepts: Protidiet and ProtiLife.
The Protidiet line has been developed for the needs of a special niche: health specialists. Its products come in ready-to-eat formats consisting of bars, powders, soups, cookies, concentrates, muffins, and other high-protein meals and snacks. The principal markets for the Protidiet line are North American weight loss clinics and European pharmacies and parapharmacies.
The ProtiLife line was launched in the first quarter of 2007. The Company’s launch of this weight loss and weight maintenance program in Canada drew on two decades of manufacturing expertise in high-protein diet products. This weight loss program includes a line of products specially designed for quick weight loss, complete with a program for maintaining a healthy weight once achieved. In Canada, the product line is distributed through independent pharmacy chains and major retail distributors.
The Company markets products mainly through its wholly owned subsidiaries Pro-Amino International Inc. (“Pro-Amino”) for the Protidiet line and Distribution ProtiLife Inc. for the ProtiLife line. Pro-Amino handles manufacturing for all the Company’s products. Pro-Amino and Distribution ProtiLife Inc. handle product distribution of their respective products worldwide, with the exception of France, Belgium and Spain. In these three territories, our products are distributed by our wholly owned Irish subsidiary, Distridiet Limited.