In terms of its marketing niche, the Protidiet product line targets physicians treating obesity. More specifically, Protidiet
is a weight loss product incorporating biologically valuable proteins with vitamins and mineral salts.
It is a weight loss
diet based on the protein diet derived from clinical studies conducted by Dr. George Blackburn,
a Harvard University
nutrition specialist. Protidiet is a ready-to-eat product line consisting of bars, powders,
soups, cookies, concentrates,
muffins and other high-protein meals and snacks designed to facilitate weight loss.
The principal markets for the Protidiet line are North American weight loss clinics and European pharmacies and
In Canada and the U.S., Protidiet products are sold by the Company without intermediaries to medically
supervised clinics, commercial weight loss chains and shops specializing in obesity treatments.
In Europe, products are sold over the counter at pharmacies and parapharmacies.