The Company’s second flagship product is its ProtiLife product line. This product line is sold in pharmacy banners and big-box stores with a pharmacy section. ProtiLife offers a protocol enabling individuals to lose weight rapidly, meet a healthy weight objective and maintain that healthy weight over time.
The ProtiLife line is a weight loss protocol including high-protein products, supported by the methodology used by medical weight loss programs based on the very low calorie diet (VLCD) and low calorie diet (LCD) theories. The Company backs up the protocol and its ProtiLife products with its 17 years of experience in developing high-protein products for use in connection with LCD and VLCD weight loss diets.
The brand’s principal features are its quality, scientific basis, effectiveness and high-protein levels, whereas its secondary features are that it is safe, healthy, low-calorie, great tasting and aspartame-free.
This brand enables the Company to capitalize on its experience in developing products for the weight loss industry by introducing a mass market product supported by scientific research. The Company wishes to position this brand to establish Ranaz as the world leader in the development and marketing of quality and effective high-protein weight loss and dietary supplements and in consumer market expertise.
The ProtiLife product line enables fast weight loss while providing the nutrients needed to maintain muscle mass. Once clients achieve their healthy weight objective, they can follow a ProtiLife maintenance program, which is a healthy nutrition program that includes ProtiLife products to facilitate follow-ups.
The ProtiLife product line currently consists of 10 different products, or six products in packets containing protein powder mixes (four sweet and two salty flavours) and four ready-to-eat bars; both formats are sold in five-serving boxes.
The ProtiLife product line creates a new category from a marketing perspective. As a result, ProtiLife is not a meal substitute, but a nutritional supplement that is part of a safe weight loss program approved by the Company’s scientific advisor.
The principal markets for the ProtiLife concept are the clientele of pharmacies and big-box stores in search of weight loss programs readily available in North America and Western Europe.
In Canada, the ProtiLife product line is sold over the counter in pharmacies and big-box stores.
Principal Competitors of the ProtiLife Product Line
The ProtiLife product line currently has no direct competitors. In fact, since ProtiLife is a nutritional supplement,
and not a meal replacement, it is the first product in this category sold in big-box stores in North America. As a result, it is important for the Company to clearly differentiate its product from its competitors.